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Cookie Policy

This Cookie Policy explains how gregaftayev.com uses cookies and similar tracking technologies, what information is collected, and how you can manage your preferences. We are committed to transparency about the technologies that operate on this website.

Effective Date: June 5, 2026Applies To: gregaftayev.comGoverning Law: State of Missouri
EssentialFunctionalAnalyticsMarketing

What Are Cookies?

Cookies are small text files that a website places on your device (computer, tablet, or mobile phone) when you visit. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website operators with information about how the site is being used.

Cookies are not executable programs and cannot carry viruses or install malware on your device. They contain only the information that your browser sends to them - most often a unique identifier, the website address, and some dates and numbers.

In addition to cookies, websites may use similar technologies such as web beacons, pixel tags, local storage objects, and session storage. This Policy covers all such technologies collectively referred to as “cookies.”

First-Party vs. Third-Party Cookies

First-Party Cookies

Set directly by gregaftayev.com. Used for essential site functionality such as security tokens, session management, and remembering your preferences during your visit.

Third-Party Cookies

Set by external services integrated into this website, such as scheduling tools, newsletter services, and analytics platforms. These are governed by those third parties’ own privacy and cookie policies.

This Is an Informational Website

gregaftayev.com is a mortgage information and contact website. We do not operate an e-commerce store, run paid advertising campaigns, or build behavioral advertising profiles. Our cookie use is limited to what is necessary for the website to function and for us to understand how it is being used so we can improve it.

Categories of Cookies We Use

We use four categories of cookies. Each category serves a distinct purpose. The table in the following section lists the specific cookies and services associated with each category.

EssentialAlways Active

Essential cookies are strictly necessary for this website to function. They enable core features such as page navigation, form security tokens, and session continuity. Without these cookies, the website cannot operate properly. Because they are necessary, these cookies cannot be disabled through our cookie controls - you can only block them through your browser settings, which may affect how the website functions.

Examples: CSRF tokens, session identifiers, security cookies

Functional

Functional cookies allow the website to remember choices you have made and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages - for example, a scheduling tool that remembers your timezone or a form that retains partially entered information.

Examples: Timezone preference, scheduling tool state, form session data

Analytics

Analytics cookies help us understand how visitors interact with this website by collecting and reporting information anonymously or pseudonymously. This helps us identify which pages are most useful, how visitors navigate the site, and where we can make improvements. We use this information in aggregate form only - we do not use analytics data to identify or profile individual visitors.

Examples: Page views, session duration, traffic source, device type

Marketing

Marketing cookies may be set through our website by third-party services, such as social media platforms (Facebook, LinkedIn) when their share or follow buttons are embedded on a page. These cookies track your visit to our website and may be used by those companies to build a profile of your interests. We do not currently run paid retargeting or programmatic advertising campaigns. Where marketing cookies are present, they are associated with social media embeds or buttons only.

Examples: Social media interaction tracking (LinkedIn, Facebook)

Specific Cookies and Technologies Used

The table below lists the cookies and tracking technologies currently in use on gregaftayev.com, organized by provider. Cookie names and durations may change as third-party services update their implementations. We review and update this table periodically.

Site Infrastructure and Hosting

__vercel_live_tokenVercelPreview deployment authentication token used in development and staging environments. Not present in production for regular visitors.SessionEssential
_vercel_no_cacheVercelSignals that the page should not be served from cache. Used internally by hosting infrastructure.SessionEssential
__Host-next-auth.csrf-tokenNext.jsCross-site request forgery protection token for form submissions and authenticated actions.SessionEssential

Scheduling and Booking Tools

ms-booking-*Microsoft BookingsEnables the consultation scheduling calendar embedded on this website. Stores session state and timezone preferences.Session / 30 daysFunctional
MSFPCMicrosoftMicrosoft first-party cookie used across Microsoft services to record user preferences and session state.1 yearFunctional
MC1MicrosoftIdentifies unique visitors across Microsoft services integrated with this website.1 yearAnalytics

Newsletter and Email Communications

brevo_*Brevo (Sendinblue)Newsletter signup and email service integration. Tracks form submission confirmation state and helps prevent duplicate signups.Session / 13 monthsFunctional
sib_cuidBrevo (Sendinblue)Unique contact identifier for email list management. Set upon newsletter signup to associate your device with your subscription.13 monthsFunctional

Analytics

_gaGoogle AnalyticsRegisters a unique ID used to generate statistical data on how you use the website. Data is aggregated and anonymous.2 yearsAnalytics
_ga_*Google AnalyticsUsed by Google Analytics to persist session state and distinguish between sessions.2 yearsAnalytics
_gidGoogle AnalyticsRegisters a unique ID used to generate statistical data. Expires after 24 hours.24 hoursAnalytics
_gatGoogle AnalyticsUsed to throttle request rate to Google Analytics. Limits data collection on high-traffic pages.1 minuteAnalytics

Social Media Embeds and Buttons

li_*LinkedInSet by LinkedIn when LinkedIn share or profile buttons are loaded on a page. May track activity across sites where LinkedIn embeds are present.Session / 2 yearsMarketing
_fbpFacebook / MetaSet by Facebook when Facebook share or like buttons are loaded. May be used by Meta to deliver advertising on Meta platforms.3 monthsMarketing

Cookie List Accuracy

The cookies listed above reflect our best current knowledge of the technologies in use on this website. Third-party providers may update their cookie implementations without notice. If you notice a discrepancy or have a question about a specific cookie, please contact us at greg@hfmloans.com.

Third-Party Cookie Providers

Some cookies on this website are set and controlled by third-party services that we integrate to provide scheduling, newsletter, and analytics functionality. We do not control these third parties’ cookie practices. We encourage you to review their privacy and cookie policies directly.

Microsoft Bookings

Consultation scheduling calendar

Microsoft Privacy Statement

Brevo (Sendinblue)

Newsletter signup and email communications

Brevo Privacy Policy

Google Analytics

Website usage statistics and traffic analysis

Google Privacy Policy

LinkedIn

Social media share buttons (if present)

LinkedIn Cookie Policy

Facebook / Meta

Social media share buttons (if present)

Meta Privacy Policy

Vercel

Website hosting and infrastructure

Vercel Privacy Policy

Cookie Duration

Cookies remain on your device for different lengths of time depending on their purpose. We use two types of cookies based on duration:

Session Cookies

Temporary

Session cookies exist only for the duration of your browser session. They are automatically deleted when you close your browser. These are typically used for essential site functionality like form security tokens and temporary session state.

Persistent Cookies

Long-Term

Persistent cookies remain on your device after you close your browser, for a set period (e.g., 24 hours, 13 months, 2 years). They are used for analytics, newsletter services, and functional preferences. You can delete them at any time through your browser settings.

Managing and Controlling Cookies

You have several options for controlling or limiting the use of cookies on your device. Please note that blocking or deleting certain cookies may affect the functionality of this website and your ability to use features such as the consultation scheduling tool or newsletter signup form.

Browser Cookie Settings

All major browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept all cookies, or notify you when a cookie is being set. The steps to manage cookies vary by browser:

Opt Out of Google Analytics

If you wish to prevent Google Analytics from collecting data about your use of this website, you can install the Google Analytics Opt-Out Browser Add-On, which is available for most desktop browsers. Alternatively, you can block analytics cookies through your browser’s cookie settings.

Opt Out of Advertising Cookies

For interest-based advertising opt-outs across participating companies, you may use the following industry opt-out tools:

Impact of Blocking Cookies

Blocking essential cookies will prevent certain features of this website from working correctly, including form submissions and the scheduling tool. Blocking functional cookies may mean that the scheduling calendar does not retain your timezone or preferences between visits. Blocking analytics and marketing cookies has no impact on website functionality - you will still be able to browse, use forms, and schedule consultations normally.

Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that sends a signal to websites you visit indicating that you do not want to be tracked. Currently, there is no uniform industry standard for how websites should respond to DNT signals, and we do not currently alter our data collection practices in response to DNT signals from your browser.

If a universal DNT standard is established and adopted, we will revisit this position and update this policy accordingly. In the meantime, you can use the browser cookie settings and opt-out tools described in the section above to limit cookie-based tracking.

Cookies and Children

This website is not directed at children under the age of 13. We do not knowingly collect information from children under 13 through cookies or any other means. If you believe that a child under 13 has submitted personal information through this website or that cookies have been set in connection with such a submission, please contact us immediately at greg@hfmloans.com and we will take appropriate steps to remove that information.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, updates to third-party services, changes in applicable law, or improvements to our transparency practices. When we make changes, we will update the Effective Date at the top of this page.

We encourage you to review this Cookie Policy periodically. Your continued use of this website after any update to this policy constitutes your acknowledgment of the revised policy. If we make material changes to how we use cookies, we may provide additional notice through the website.

Contact Us About Cookies

If you have questions about this Cookie Policy, want to report a concern about a specific cookie, or would like to exercise any of your privacy rights in connection with data collected through cookies, please reach out using the information below.

Greg Aftayev

Homestead Financial Mortgage · NMLS #230559

Endeavor Capital, LLC · NMLS #222524

14897 Clayton Road, Chesterfield, MO 63017

This Cookie Policy governs the use of cookies and similar tracking technologies on gregaftayev.com only. It does not constitute a mortgage loan agreement, disclosure, or commitment of any kind. Greg Aftayev, NMLS #230559. Homestead Financial Mortgage, Endeavor Capital, LLC, NMLS #222524. Equal Housing Lender.